During the 2017 Oscars Ceremony Samsung ran an ad on a major national TV network featuring 360 virtual reality video. For such a high profile ad to feature 360 video just shows how rapidly this way of communicating with audiences is exploding.
Shot on the impressive Samsung Gear 360° camera, this 360° video takes you through The Santa Village in Rovaniemi and into Santa's Grotto to see the real Santa Clause at work. Then it's onto Santa's mailroom to see all of the real letters coming in from Children all across the world. You can see this 360° video below:
The 2016 Formula 1 season saw the quickest pit stop ever seen in motor racing, in June the Williams F1 team set a record breaking pit stop of 1.92 seconds. Let’s just think about that for a moment, the 21 man crew takes less than 2 seconds to jack the car into the air, remove and replace the 4 tires and let the car down again. So, with the support of Sports Illustrated we went to the Williams HQ in Wantage to film these incredible pit stops.
I was lucky enough to be at Photokina last week to experience all the sights and sounds of a photographic industry in a considerable state of flux (something I will be talking about in detail in my next post). Of all the brands which made announcements there was one which stood out head and shoulders above the rest. Fuji and its unveiling of the GFX 50S was nothing short of a show stopper.
Virtual reality is still in it’s infancy. Despite all of the coverage in the media, what we’re seeing now is only the beginning of what is possible. With global interest in virtual reality growing on a daily basis, we ask: what will the future of virtual reality mean for the marketing industry?
Last month we flew to America to shoot a very special project for Sports Illustrated. We were commissioned to shoot an interactive 360° image; a high-quality portrait; and a 360° video of the USA Women's 8s Olympic rowing team. As part of the project we shot a 'behind-the-scenes' video to give you a peek at all the work that went into shooting this project...
‘Multi media’, ‘immersive’, ‘mixed content’, ‘360 VR’ are buzz words and phrases we hear increasingly. These expressions mean different things to different people and it is interesting to see how clients do or don’t engage with ‘new media’ (yet another ambiguous expression we often hear).
I have worked with Sports Illustrated previously, but my latest project for them was by far the most ambitious yet. I was commissioned to carry out a special shoot of the USA Olympic Women’s 8s rowing team. It was certainly no ordinary photoshoot. Let me explain: in years gone by a shoot for a magazine would be limited in scope to simply shooting a super high quality still image. So I had to shoot one of those.
In April, YouTube announced that it was launching its live-streaming for 360 video, something which none of the competition currently offer. The service was launched with California's Coachella music and arts festival - the very first thing to be broadcast by YouTube in this format.
Not just the food photography from 'Loose birds and Game' but a whole raft of fresh and exciting work I have shot with the Phase One Achromatic+ back.
I will be showing all I have shot on it, but would like to talk more in detail about it after the show on this blog.
Here is a little teaser from it.
Shot in the infra red spectrum.
The boys jacket is infact black.