I love Apple products and I have spent many, many thousands of pounds on their products over the years.
My home and office have become an inadvertent Apple shrine.
But I'm a little concerned that their level of success has made them a little less customer focused in the area of customer care.
Let me explain.
I have a 5 year old Macbook Pro which still works well.
The other day when using it I noticed it did not sit flat on the table anymore.
Upon closer inspection I saw the battery has 'puffed up' like a balloon.
With a fair bit of prizing I managed to remove the battery.
I popped into the Apple rent street store and I went to see an Apple representative.
I showed him the battery and he said 'its what they are designed to do if there is a fault'
I told him that I thought the battery was probably out of warranty and he said they would not replace it.
He was unmoved when I said I accepted the failure but not the distorted and cracked open casing.
Surely it should not do this?
'You can buy one if you like but I'm not replacing it' was his response.
Perfectly within Apple's rights but I have come to expect better than this.
In fact this HAS happened before and they were kind enough to give me a replacement.
I can't help but think that Apple has a new mentality which is most unfortunate, in my opinion.
But let's just think, if you buy a Macbook Pro, one of the new super slim Retina screen models,
what would happen to your beautiful new purchase if this happened? bearing in mind you cannot remove the battery?
I put this to the Apple rep in store and he said 'it would be OK'
Now I don't know much about the internal design of laptops but surely this level of expansion would have some kind of impact on such a wafer thin design.
The new Macbook Pro IS brilliant but bear in mind if this happened to you on a big shoot you would be able to do little about it.