But I did a double take when I saw the 1 year countdown to the London 2012 Olympics.
Synchronised swimmers made a '1' in front of the great and the good.
A bit like the '1' I did for Phase One in Denmark........
Here is a behind the scenes video of my shoot for Phase One, crewing the '1' was a lot of fun, though 10 meters does seem a long way up on a diving board (what a lightweight I am...)
I prefer mine as it is more defined.....but I'm biased